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3 Powerful Use Cases for User Behaviour Analytics

Organisational Efficiency

Are you getting the most out of your team in terms of productivity? Is there a more efficient way to accomplish your goals? Sometimes unintentional time-wasting and inefficient workflows can have significant impacts on a company’s bottom line. Utilising user behaviour analytics (UBA) software can help an organisation streamline their operations and get their team back on track.

User behaviour analytics software can create a digital twin of your operations, creating logs and screenshots for activities from each employee. This insight allows administrators to analyse long-term trends in productivity. The software can then tell supervisors where inconsistencies in productivity lie before looking into the causes. These inefficiencies can range from employee burnout to poorly timed meetings.

Tracking trends and learning when and why employees are their most productive is crucial in maximising performance. Using this data can lead to a better distribution of the workload by identifying employees who may be burnt out. Maybe it’s the fact that meetings are right in the middle of some employees’ most productive periods. Simply shifting meetings to times when employees are typically off task could boost workflow efficiency immediately.

Users can utilise the data gathered by UBA programs within weeks of installation and immediately begin to make adjustments that can lead to a boost in productivity. Using a data-driven approach is an excellent way to analyse where the primary time-wasting sources are coming from and how to remedy them.

Insider Threat Detection

Protecting the organisation against insider threats is of crucial importance in current times. Because of the internet and its facilitated access to data and files, the organisation becomes more vulnerable. A lot can go wrong in the case of insider threats. Verizon’s 2018 Data Breach Investigations Report (DBIR) states that 92.4% of malware is delivered by email. Employees can compromise company data unknowingly by phishing emails, theft or downloading content that has malware. These “negligent insiders” account for up to 51% of insider incidents.

Organisations also become victims of malicious insiders and credential thefts. A former or current employee many times plays a significant role in leaking insider information to the press or a competitor for monetary gains or revenge. Some of the intruders are efficient in the use of technology and cover their digital trace so the theft or problem they created does not point back at them. In such situations, it becomes difficult to collect proof against the intrusion.

It is essential to have some insider threat detection to avoid such incidents. That’s where user behaviour analytics (UBA) software plays an important role. Installing UBA software works as a security measure against such threats. If someone tries to break into your organisation’s network, you have the ability to receive a notification about the activity. If someone tries to copy data to an external drive or mail it to a person outside the company, you will know. This way you can secure your organisation against internal and external attacks. Features such as alarms help to take screenshots and videos of any suspicious activity. It will warn you of any activity via notifications. This way you will have activity data that provides enough proof against the intruder to take necessary actions.

Workforce Management

When gauging employee engagement, employers will generally use a survey. Questionnaires have been an accepted standard of measuring data since about 1838. But since 2015, the use of surveys has quickly decreased. In its place is the use of employee monitoring data, which is projected to be used by roughly 80% of companies by 2020 according to a recent Gartner report.

Ideally, you would use a source of unbiased data to measure something like employee engagement. Luckily, using user behaviour analytics software can help answer questions. Keeping track of measures such as time on productive websites and apps can be an unbiased way to tell whether or not an employee is engaged. A Deloitte Insights report found that 79% of businesses have retention and engagement problems. Finding ways to increase engagement can increase retention and in turn increase profitability.

Utilising these metrics to help employees improve day-to-day is an excellent tool to keep users motivated. Gamifying engagement is an effective way of boosting productivity. Using measures like the ones mentioned above, an administrator can reward top employees and provide incentives to encourage others.

With all of the data user behaviour analytics programs collect, an employer can find trends in when employees are most productive and use this information to A/B test scheduling changes, adjust software tools, or re-distribute roles and responsibilities to streamline processes.

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